Shopper education underlays all marketing comms and tool display
Kent & Stowe has one of the most extensive ranges of garden tools in the category, and communicating this was almost as great a challenge as getting the physical stock onto a small footprint POS unit.
The creative teams solved the first challenge by relating tools to their task and also time of use throughout the gardening year. The stands offers practical advice and tool recommendation whatever the time of year, giving shoppers a reason to return time and time again.