Simple assessment criteria ensures holistic project success
We aim to keep the process as a simple as possible, using an assessment criteria to prioritise both the functional and aspirational equality. Round table discussions are held on all be point of sale and retail display briefs.
The projects are reviewed as a holistic project prior to any creative design commencing.
Which retailers, and where are the units to be placed?
This is key to the durability requirements of the display unit, potential material restrictions and what the point of sales functional structure should include.
Budget / Quantities
Matching budget to production quantities
We design and develop to your budget, and are not in the business of selling a point dream that the project budget can’t support or is physically impossible to manufacture.
What physical elements does the display has to cope with?
Closely related to ‘location’, we like to understand the environment criteria the display unit needs to withstand. Aspects such as temperate changes, common in large out of town “retail sheds” or moisture levels, which are higher in semi-open retail spaces such as garden centres, and UV levels, are a consideration for window displays.
All of these aspects and many more need to be considered to ensure point of sale that is structurally fit for purpose.
What does the unit need to achieve?
This criteria can be anything from create impact or disruption to the more functional requirements of holding a specific count or stock level.
The simplest of criteria or what the unit needs to actually do is so very easily overlooked or compromised, when other seemingly more pressing criteria from brand teams or retailers installation companies begin to overwhelm.
We always keep the original unit purpose front a centre through out the process.