Cuprinol Garden Paint POS

New Cardboard POS Gives Akzo Nobel Sales Lift In B&Q & Homebase

Calm Creative provided Akzo Nobel with both POS design, and cardboard display manufacturing solutions for their hugely successful 2016 campaign in B&Q and Homebase, giving the brands a sales uplift in both retailers.

Over 600 cardboard POS displays were designed and manufactured for stores nationwide

The cardboard POS included retail displays with real painted wooden swatches, and sample products for all major paint ranges including Cuprinol Garden Shades, Cuprinol Ducksback, Cuprinol Decking and Dulux Endurance. It received great feedback from both B&Q and Homebase customers.

Increasing product sales by educating the shopper with POS

The innovative cardboard displays give both brand impact and actively look to inspire shoppers whilst simultaneously educating the shopper as to which product is right for them. Our experience in the DIY sectors allowed the POS design team to work with Akzo Nobel to present the most relevant information related to the shoppers without overloading them. Add some innovative POS design and this increased awareness, reduced shopper dropout and helped to create an uplift of 16% within stores with the new Ducksback cardboard POS displays.

Your displays have to be in-store to achieve your marketing goals

Time and time again we see potentially great designs fail in-store due to poorly selected materials or incorrectly fitted POS units. That’s why with this, and all projects, we took time to understand all the retail spaces, not just the common ones and took this into account in both the POS display design, development as well as the materials selected for the POS manufacture.  The numbers speak for themselves, with 93% of units being installed successfully on the first visit.

Communicate with approachable and inspiring POS displays

Building on the new ‘Colour in the Garden’ proposition created last year which was seen in the Llantrisant Leekes store, a new promotional end has also been installed into 265 Homebase stores.