Cuprinol Spray & Brush

Delivering leadership by developing category driving ends in-store

Calm Creative were tasked with delivering category leadership by developing category driving ends for Cuprinol’s Spray & Brush range.

The objective was to disrupt shoppers with a colourful and engaging end that clearly communicated colour and the application of paint through  the new innovative “Spray & Brush” system.

It was important to communicate the convenience and time saving of the device, alongside the strong brand principles in place with Cuprinol.

Cardboard was used to comply with the ROI attached with a short term promotional piece.

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