Dulux Travels In Colour

Designing and implementing a suite of POS for new range of Dulux paint

Akzo awarded Calm Creative’s sister company to design and implement a suite of displays for a new range of paint into retailers including B&Q, Homebase and The Range.

Calm Creative developed and manufactured the 1500 displays from metal, plastic, painted MDF swatches and card.

This launch was a part of a £15m integrated Dulux Media plan for 2015.

The range of paints, called Travels in Colour, included three colour groups, each made up of 5 colours which “work perfectly together”.

The brand required a premium feel with easy communication in store – we achieved this via a “Pillar” style design, showing each range within a vertical space, allowing consumers to understand the offer and view real painted chips in each range to aid decision making.

Calm designed, manufactured and delivered over 1500 x Travels in Colour displays, over a 6 week period.

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