Calm Creative designed and manufactured Dulux’s cardboard in-store display and POS campaign, for their premium performing paint Endurance.
Fitted in-store in just under 6 weeks to over 325 stores nationwide, it’s a glowing example of our integrated design process. Retailers included B&Q and Homebase, as well a wide range of independents and garden centres.
Dulux’s Endurance+ is a high-performance paint that is 20 times tougher, allowing stains to be washed away without damaging the paint, known within the paint sector as ‘value added paint’. A key challenge with these paint ranges is how the brand/retailers can drive the upsell to these higher price point products.