Balancing inspiration and education for an exciting retail concept
Technogym wanted a design and manufacture agency with both creative flare and shopper insight, that could drive the creative element of the retail displays, but also be mindful of the diverse location that the point of sale and retail concession would be to work in.
Shopper insight was evolved with the brand to ensure the retail concessions had a balance of inspirational content, product display and educations, in a manner that a existing user would be familiar with from using the equipment in hotels and gyms and inspire purchases for their personal use at home.
The retail concessions and point of sale built upon existing brand in-store look but added educational and lifestyle content inspiring shoppers to engage further with the brand either in-store and online.