News & Views

Meet ‘Rob’, McCulloch’s new robotic mower

McCulloch recently entrusted Calm with their 2017 product launch after the design team won a three way creative pitch, to create the brand’s new robotic mower  displays for ( “ROB”) and their power tool range “Power~LiNK” across Europe.

Working with the McCulloch’s brand marketing team, our designers took and evolved a top level comms idea into engaging and educating retail comms package. This allowed a consistent messaging to be communicated across a range of POS displays and stands of varying budgets, in multiple languages.

Calm’s extensive and wide range of manufacturing materials base allowed the team to tailor material to each and every unit. Beautiful di-bond double side direct printed back panels were used to achieve the structural integrity on one unit to hold the product without the need for metal back panels and cross bars, increasing impact and reducing costs.

Read the full case study here.

Know more about McCulloch’s robotic mower Rob take a look here.